Mrs. Fields brews a coffee plan

08/3/2011 | Chicago Tribune (tiered subscription model)

Salt Lake City-based Mrs. Fields, once a must-have at the mall, faded out of favor as newer concepts came along. Now, the chain aims to reinvent itself with a focus on specialty coffees and a modern prototype that's less cookie stand and more stand-alone cafe. Mrs. Fields is hoping to convince franchisees to remodel and open new, off-mall locations.

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