How to define social media ROI

08/3/2012 | SmartBrief/SmartBlog on Social Media

To come up with meaningful metrics for social media return on investment, Adi Gaskell writes, it's important to understand the real purpose of your online community, including the actions you want fans to take via those channels, as well as how those actions can be measured in financial terms. "If you can get both of those things right then you can begin to unearth the real value of your social media work," Gaskell writes.

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