L'Oreal mobile promotion boosts attendance, store revenues

08/3/2012 | Mobile Marketer

A mobile invitation from L'Oreal's Vichy for women to schedule beauty consultations at Duane Reade locations in New York City benefited Vichy and the participating stores. Vichy saw a major increase in attendance from the one-day, in-store promotion, and 70% of participating stores reported increased revenue. Vichy tapped the timeRAZOR application for the appointment booking.

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