Screen-agnostic kids reshape Nickelodeon strategy

New Web-only series and mobile-friendly, left-to-right scrolling are among the changes Viacom's Nickelodeon is making to tailor its offerings for a generation of kids who don't see much difference between television and digital content. "Now, more than before, the content really matters -- not just how they get it," Nickelodeon Group President Cyma Zarghami says.

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