Commentary: Get local and see bigger ROI

08/4/2005 | Direct Marketing News

Investors are predicting local Web search technology will level the playing field for businesses of all sizes in the race to attract customers via the Internet. With emerging "geo-targeting capabilities, advertisers can aim their ads specifically to consumers within designated geographic areas, making online advertising perhaps the most cost-effective marketing channel" for local businesses, Zorik Gordon of ReachLocal writes.

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