Franchisees and franchisors benefit from solid communication

08/4/2008

When seeking to create a friendly environment for franchisees and franchisors to exchange ideas, consider forming a Franchise Advisory Council. "The overall goal of a FAC is to facilitate communication between franchisor and franchisee and provide a platform for the sharing of ideas and implementation of ways to maximize profits for both parties," writes Janice M. Dwyer, of the Affinity Group Division of the insurance firm Luce, Smith & Scott Inc., in Franchising World magazine.

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