Double Fusion to provide in-game ads for Sony

08/4/2009 | Mediaweek

Double Fusion has a new deal to provide in-game video ads in Sony's PlayStation 3 "WipEout" game, a downloadable racing game available through the PlayStation Network. "The title is one of the most popular and visually stunning available on the PlayStation Network and a perfect vehicle to connect advertisers to a captivated audience," said CEO Jonathan Epstein of Double Fusion.

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