General Mills told to stop ads comparing its soups with Campbell's

08/4/2009 | Brandweek

The National Advertising Division of the Better Business Bureaus wants General Mills to stop running ads claiming its Progresso Soup brand has fewer varieties with MSG than rival Campbell Soup does. While the claim is true, NAD said it falsely gives the impression that all Campbell soups have MSG and that no Progresso soups do.

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