Bravo cooks up marketing collaboration with Groupon.com

08/4/2010 | Wall Street Journal, The

Bravo and Groupon.com, a website that offers group coupons, have kicked off a marketing collaboration that involves discounts on cooking classes and meals at restaurants owned by contestants on the network's "Top Chef" show. "Ultimately we'll see how this goes," said Lisa Hsia, senior vice president of digital media at Bravo. "You can imagine the same kind of deal applied to our fashion and shopping-related shows as well."

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