Location-based services make sense in marketing to younger consumers

08/4/2010 | Direct Marketing News

Teens and 20-somethings are the largest adopters of location-based services such as Foursquare and Scvngr, writes Ryan Chatelain. The ability to partner with the sites to offer personalized deals for customers who frequent their stores may make the services more attractive to marketers than strictly social sites such as Facebook.

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