Starbucks: Global VIA sales have hit $100 million:

08/4/2010 | QSRMagazine.com

Starbucks says its VIA instant coffee has generated sales of $100 million in the 10 months since it was introduced. "Hitting $100 million in global sales in less than a year is a terrific accomplishment," said CEO, Chairman and President Howard Schultz. "In comparison, it took our Frappuccino blended beverage business about three years to reach this level of sales."

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