There's no easy answer for startup forecasting

08/4/2010 | (Canada)

Even startup companies with no track record are required to forecast their earnings to attract investors, Mark MacLeod writes. If that's not hard enough, investors also want to see "big numbers," he adds. Balancing the two requires understanding your business model from top to bottom so you can forecast sensibly while giving potential supporters a clear idea of your strategy's potential, he writes.

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