Google+ helps bring more personalized search-engine recommendations

08/4/2011 | Entrepreneur online

Google's new social networking service is shaping up to help transform how users interact with search engine results. Using Google+'s "+1" button to indicate an endorsement for a particular product website, users in the "Circles" feature of the network recommend pages to friends in their circle. Marketers will have to pay attention to earning "+1" for their sites and earning the trust of consumers, writes Mike Spadier.

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