Mobile wallets can be a platform for loyalty programs

08/4/2011 | MobileCommerceDaily.com

Several Chicago merchants are encouraging customers to use their mobile wallets with rewards and offers. SparkBase's free PayCloud Mobile Wallet application lets iPhone and Android users wave their phones past sensors at participating retailers to make payments and redeem rewards, among other things. SparkBase says the service allows businesses to more actively and precisely target rewards.

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