Neurobehavioral processes are touted as best focus for obesity counseling

08/4/2011 | HealthDay News

A dietary-counseling model created by researchers at Rush University Medical Center says that focusing on how the brain controls eating behaviors is better than emphasizing willpower and personal choice. An article on the model in the Journal of the American Dietetic Association says that telling people unhealthy choices lead to obesity can be stigmatizing, and it is better to focus on neurobehavioral processes, such as food rewards, inhibitory control and time discounting.

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