Passionless posting and 9 other ways to kill your social media efforts

08/4/2011 | Forbes

The surest way to sabotage your firm's social media plan is to fail to have a fully developed plan in the first place, writes Pamela Springer. But even brands with well-defined plans can mess things up by being too ambitious, failing to measure their achievements or taking a perfunctory approach to social engagement. "Social media marketing requires passion to be successful. ... [I]f you aren't passionate about interacting online, your social media efforts won't work," Springer writes.

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY