The secret to keeping your customers off the warpath

08/4/2011 | SmartBrief/SmartBlog on Social Media

The best way to keep your customers happy is to listen to their concerns and frustrations -- and that's where social media comes into its own, SmartBrief's Jesse Stanchak writes. Rather than waiting for customers to become fed up, executives can use social channels to understand customer needs and expectations and react accordingly. "Once you understand your customers, in all of their complexity, you can begin to see what [your] organization really needs to thrive," Stanchak writes.

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