GE campaign introduces its consumer-inspired home

08/4/2013 | Advertising Age (tiered subscription model)

GE is launching a TV and digital "Reimagining Home" campaign today from BBDO that shows the new ways consumer are interacting with their appliances and entertaining guests. The ads highlight customer requests and GE's responses, which were developed under GE's $1 billion renovation of its GE Appliances division. "We wanted to give a nod to consumers and their role in our process," said Tim Matis, advertising director at the GE unit.

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