How to sell Big Macs in Ho Chi Minh City

08/4/2013 | Reuters

Henry Nguyen brought Pizza Hut to Vietnam, and he's planning to repeat the trick with McDonald's. After pursuing the franchise rights to the brand for a decade, Nguyen expects to finally open communist Vietnam's first McDonald's restaurant next year. "McDonald's showing up here shows that Vietnam is a big deal to a lot of people. It means things are happening in Vietnam," he says.

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