Nielsen highlights buying power of U.S. Hispanic women

08/4/2013 | BeverageDaily.com (France) · MediaPost Communications

Hispanic women in the U.S. are more likely than men in their households to make food and drink purchasing decisions, finds a Nielsen report. "Not only are Latinas increasingly their family's breadwinner and decision maker, but they still embrace their traditional role as nurturer and family caretaker, and often espouse products that make themselves and their families look and feel their best."

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BeverageDaily.com (France) · MediaPost Communications

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