Quixey promotes "deep linking" with a universal initiative

08/4/2013 | TechCrunch

Quixey's new AppURL treats mobile applications as interactive content portals instead of standalone silos, Sarah Perez writes. The mobile app search engine is trying to advance deep linking, a concept already in use in the industry. But CEO Tomer Kagan argues that proprietary methods should be replaced by Quixey's "universal initiative that everyone gets behind that doesn't benefit one person over the other."

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