Taco Bell, SnapChat and the next steps in social media

08/4/2013 | QSRWeb.com

Consumers want to use social media tools to connect with brands, creating an opportunity for restaurants to build brand loyalty. Taco Bell's recent efforts to encourage fans to communicate via SnapChat illustrates the way restaurants can use the tool to encourage customers to post their own photos, share sneak peeks of new dishes, promote contests and deals and distribute special offers and promotional codes, writes Empathica executive Gary Edwards.

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