Ikea introduces branded pay-as-you-go mobile service

08/5/2008 | Guardian (London), The

Swedish discount retailer Ikea has begun marketing cell phone service to its 1.4 million U.K. customers, who can tap into the T-Mobile network without signing a long-term contract. Ikea is following in the footsteps of such other large U.K. retailers as Asda, Tesco and Carphone Warehouse as mobile-phone resellers.

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Guardian (London), The

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