Popular products at risk when companies launch new flavors

08/5/2008 | Advertising Age (tiered subscription model)

Companies that introduce numerous flavors or product varieties can risk losing fans who loved an original product, according to this article. When popular items run out because shelf room has been reserved for new products, customers can be tempted to switch brands. Gatorade now offers 23 varieties, and V8 offers nine flavors.

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