Presidential campaigns to spend $11 million on NBCU nets during Olympics

08/5/2008 | Reuters · Mediaweek

Republican presidential candidate John McCain's campaign will spend $6 million for advertising on NBC Universal cable and broadcast properties during the Olympics, and Democratic contender Barack Obama's campaign will lay down $5 million, this article says. NBCU's coverage of the Games begin Friday, and the candidates' ads are slated to run in prime time, late-night and weekend-daytime pods.

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Reuters · Mediaweek

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