Recession can spark innovation in business model

08/5/2008 | Bloomberg Businessweek

Tough economic times inspire some companies to improve their business operations and others to panic and make dumb mistakes. Bruce Nussbaum, who blogs about innovation and design, gives laurels to Apple and Best Buy for winning customers with good service, and to Procter & Gamble for rethinking its supply chain. Starbucks, he says, is floundering.

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