How will paid sponsorships affect the freewheeling world of Twitter?

08/5/2009 | ClickZ

A social-media marketing firm is debuting a service to connect popular tweeters with advertisers, who then pay these individuals to post on Twitter. The concept has sparked debate, with Izea defending its service, which some industry observers see as the virtual equivalent of celebrity endorsements. Still, critics worry that the introduction of paid tweets will fundamentally alter the popular social-media venue.

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