Marketers need to be authentic, respectful on social networks

08/5/2009 | Richmond Times-Dispatch (Va.)

Authenticity and efficiency are two keys to effectively leveraging social-media marketing, according to a panel of experts at the Retail Marketing Expo in Richmond, Va. "You have to be raw with your relationships," advised one strategist. Others advised treating employees and customers well, and remembering that the medium won't make you rich or replace other marketing.

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Richmond Times-Dispatch (Va.)

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