NBC works to build excitement around Leno's new show

08/5/2009 | NYTimes.com

NBC is hoping Jay Leno's new nightly comedy show is the "antidote" to the 10 p.m. time slot's typical dramatic fare. The network has been working to build interest in the show's fall debut with movie-theater marketing and a Web cam that transmits 24/7 from Leno's studio. "For us this is like, in effect, launching five shows," said Adam Stotsky, NBC entertainment marketing president.

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