NBC works to build excitement around Leno's new show

08/5/2009 | NYTimes.com

NBC is hoping Jay Leno's new nightly comedy show is the "antidote" to the 10 p.m. time slot's typical dramatic fare. The network has been working to build interest in the show's fall debut with movie-theater marketing and a Web cam that transmits 24/7 from Leno's studio. "For us this is like, in effect, launching five shows," said Adam Stotsky, NBC entertainment marketing president.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA