The number of U.S. online video viewers will grow to 188 million in 2013, from 144 million in 2009 according to eMarketer. These figures represent individuals who download or stream video content at least once per month. Online video viewers will make up 85% of Internet users in 2013, up from 72% in 2009. This will put online video within range of Web activities such as search and e-mail, which are nearly at saturation points among U.S. Internet users.
To find out more about digital marketing and eMarketer's report "Video Content: A Premium Opportunity," click here.
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