The way to a blogger's heart: Ego

08/5/2009 | Personal Branding Blog

If you're looking to get publicity from a blogger you've never met, ditch the old media tactics, Monia O'Brien writes. "I am not getting paid to write about you," she reminds. "Feed my ego, and you get publicity." She suggests tailoring your message to the blog so that it's easy for the blogger to plug your work.

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