HP, musicians team up to promote better PC sound quality

08/5/2010 | MediaPost Communications

HP has tapped several well-known musicians in an ad campaign promoting a new music processor that enhances the playback sound from a computer. Musicians, such as Dr. Dre, Weezer and Train, appear in a variety of television commercials and Web videos. HP is hoping the multiplatform approach will reel in the Generation Y audience, who are more likely to value better sound quality, said Fred Bullock, vice president of marketing for HP's Personal Systems Group in the Americas.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO