Marketers are thinking bigger with new mobile ads

08/5/2010 | Wall Street Journal, The

Larger and more immersive, rich-media ads have become marketers' latest weapons to attract companies reluctant to embrace cell phones because consumers were not paying attention to banners and other more discreet forms of advertising. To hold audiences' attention, marketers are turning to spots featuring videos and games that often fill entire screens. Initial results show the plan might be working.

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Wall Street Journal, The

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