Pop-up health care will help fill retail space

08/5/2010 | Wall Street Journal, The

Flu-shot provider WellCheck is hoping to use a six-week stint in a store space to gauge whether consumers like getting health care in a shopping setting. If so, 20 of the locations may be permanent and offer more services. The center will launch 450 units in shopping malls across 35 states. The pop-up store model "gives us the ability to test people's appetite for receiving health care services in a new venue," said chief executive Jack Tawil. The model works because there are so many retail vacancies.

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