Dodge touts Durango's power and pull

08/5/2011 | MediaPost Communications

A Dodge campaign for its Durango SUV, the brand's biggest push in a year, puts the focus squarely on its power, performance and towing capacity, with ads set on the Georgia racetrack where Bobby Allison won a NASCAR title. The effort, from Wieden+Kennedy includes at least four online spots and six TV ads, with buys on national television and cable channels.

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