Nissan game highlights brand's environmental theme

08/5/2011 | MediaPost Communications

Building on its Leaf electric car, Nissan is putting environmental sustainability at the heart of its brand image, as reflected in the launch of an online game aimed at high-school and college students. "The Planet Zero" lets players explore different ways to generate power and their effects on the planet. Nissan says it has sold more than 10,000 Leafs since the model's introduction.

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