The Pepsi brand is all over "The X Factor"

PepsiCo will be taking center stage when Simon Cowell's "The X Factor" singing competition makes its Fox network debut Sept. 21. As the show's lead sponsor -- having spent up to $60 million for that title -- the company has been integrally involved in the show's production, according to Cowell. Pepsi logos will be prominently displayed on the set, and the show's winning songster will appear in a Pepsi ad to be aired during February's Super Bowl.

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