Pepsi TV ads include mobile tags for in-store rewards

08/5/2011 | MediaPost Communications

PepsiCo is linking TV, smartphones and in-store coupon redemption in a new campaign that calls on consumers to open their applications during Pepsi commercials for a free 20-ounce bottle. The IntoNow-powered campaign is designed in part as a clear measure of conversion for television advertising, PepsiCo America Director of Digital Shiv Singh says.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY