Pepsi TV ads include mobile tags for in-store rewards

08/5/2011 | MediaPost Communications

PepsiCo is linking TV, smartphones and in-store coupon redemption in a new campaign that calls on consumers to open their applications during Pepsi commercials for a free 20-ounce bottle. The IntoNow-powered campaign is designed in part as a clear measure of conversion for television advertising, PepsiCo America Director of Digital Shiv Singh says.

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