5 ways social media can turbo-charge your inbound marketing

08/5/2013 | SmartBrief/SmartBlog on Social Media

Social media isn't just about building buzz -- it's about generating and converting sales leads, writes Michael Lieberman. Social tools are a powerful way to acquire, sort, educate, convert and retain leads, he argues. "It's time to stop ignoring social network sites and embrace them as a core component of your inbound marketing program," Lieberman writes.

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