Augmented reality finds its footing in mobile marketing

08/5/2013 | Mobile Marketer

Augmented reality is beginning to emerge from its initial stage of experimentation in mobile marketing and mature into an effective technique for consumer engagement. "We're starting to see more focused brand building campaigns using AR and eventually will start seeing truly utility applications using AR -- that's when you know it's officially here to stay," said John Fauller, chief operating officer of Snipp Interactive.

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