Branding is key for customer loyalty

08/5/2013 | Small Business Trends

Developing a brand is all about shaping people's perception of your company and its products, Anita Campbell writes. "In a world of infinite choices, branding that helps people remember YOUR company is more important than ever," she writes. You can build your company's brand in several ways such as by fine-tuning your marketing materials, using customer testimonials and tweaking the visuals associated with your business, she writes.

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