Click-farmer reportedly brags of being "king of Facebook"

08/5/2013 | Guardian (London), The

"Click farms" in Bangladesh and elsewhere are using gangs of low-paid workers to generate thousands of Facebook "likes" and Twitter follows for Western brands and individuals, according to an investigation by a British TV station. That leaves the owners of the social media accounts on shaky ethical and legal ground, experts warn. "Potentially, a number of laws are being breached. ... It's misleading the individual consumers," says lawyer Sam DeSilva.

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