Cox's Contour service offers programming picks for viewers

08/5/2013 | Advertising Age (tiered subscription model)

Cox Communications has revamped its pay-TV service with a tailored TV guide that makes suggestions based on what they watch, a DVR with up to 1,000 hours of SD video storage and a new application. Dubbed "Contour," the service lets users create up to eight profiles for household members. "There's a demand for a service from customers that knows what they like," said Mark Greatrex, Cox's senior vice president and chief marketing and sales officer.

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