Defining your company's value proposition

08/5/2013 | Inc. online (free registration)

There are four different value propositions you can use to attract customers to your company, according to Michael Treacy, co-author of "The Discipline of Market Leaders." You could attempt to attract customers by offering low prices, compelling features, an easy-to-use product or a results-focused approach. Each of these strategies has its own benefits and drawbacks, writes Geoffrey James.

View Full Article in:

Inc. online (free registration)

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
Arlington, VA
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY
Admissions - Assistant Director
The Art Institutes
Novi, MI