Defining your company's value proposition

08/5/2013 | Inc. online (free registration)

There are four different value propositions you can use to attract customers to your company, according to Michael Treacy, co-author of "The Discipline of Market Leaders." You could attempt to attract customers by offering low prices, compelling features, an easy-to-use product or a results-focused approach. Each of these strategies has its own benefits and drawbacks, writes Geoffrey James.

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