Draftfcb keeps Kmart creative

08/5/2013 | Adweek

Draftfcb has emerged victorious from a procurement-driven Kmart creative review that began in January, writes Noreen O'Leary. The incumbent agency bested McCann Erickson and mcgarrybowen in the final round on the strength of naughty viral campaigns using the lines "Ship my pants" and "Big gas savings."

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