Forget the elevator and embrace the "anywhere pitch"

08/5/2013 | Entrepreneur online

You may run into investors in unusual places as you seek funding for your idea -- not just in elevators -- so it's important to come up with an "anywhere pitch" to grab their attention, writes Richard Branson. "Show off your expertise in a personable way, highlight your experience and your team's strengths, and ground your idea with simple, realistic messages," he writes.

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