FX Networks CEO: You can't be "all things to all people"

08/5/2013 | Broadcasting & Cable

FX, with the Sept. 2 launch of its FXX spinoff, is trying to develop a group of complementary channels that reach different demographics but are related to each other thematically, John Landgraf, CEO of FX Networks, said during the TCA press tour in Los Angeles. "I don't really believe it's possible to be all things to all people in this marketplace," Landgraf said. "I think what we hope with our brand is we'll be able to capture people when they're young and keep them in our brand as they move through their life."

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