How to pick the best social-media channel for marketing

08/5/2013 | TravelMarketReport.com

Catherine Heeg, president of Customized Management Solutions, offers tips to help travel agents decide on which social media channel to focus on to reach their clients. Heeg suggests that agents should first determine which channels their clients frequent. "Survey clientele to learn where they hang out socially and then join them in those arenas," Heeg said. Agents should also make their choice based on their own preferences and technical expertise, Heeg says.

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