Lancôme goes mobile, social for Lancôme Show with Paris guide

08/5/2013 | Luxury Daily

Lancôme is employing sponsored posts on social media and mobile ads to promote the Lancôme Show featuring designer Alber Elbaz with a guide to Paris this season. Some mobile banner ads are running in New York magazine's The Cut section, and the brand's Facebook presence "features a printable download link and allows followers to hover the cursor over a plotted point to display information about a suggested destination," writes Jen King.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA