Lancôme goes mobile, social for Lancôme Show with Paris guide

08/5/2013 | Luxury Daily

Lancôme is employing sponsored posts on social media and mobile ads to promote the Lancôme Show featuring designer Alber Elbaz with a guide to Paris this season. Some mobile banner ads are running in New York magazine's The Cut section, and the brand's Facebook presence "features a printable download link and allows followers to hover the cursor over a plotted point to display information about a suggested destination," writes Jen King.

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