More marketers turn to HTML5 to embed video in e-mail messages

08/5/2013 | B2C Marketing Insider

Web marketers can now use HTML5 tags in e-mails to make attaching videos easier in marketing messages. The code can be used to replace third-party plug-ins that previously caused concerns about security and deliverability. Some browsers and Web-based e-mail clients such as Gmail and Outlook 2010 still don't support video in e-mail marketing, but 30% of users can access video in e-mail and the market is growing.

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